About Craig

The World's Most Disciplined Man

Wall Street Journal Bestselling Author Craig Ballantyne has dedicated his life to helping high-level founders build discipline, systems, and leverage — without sacrificing family, faith, or health.

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Craig Ballantyne

Craig's Mission

"My mission is simple: help founders make more money, work less, and never be the bottleneck in their business again. I've spent 25 years refining The Ballantyne Method frameworks and systems that work in the real world. No hype, no BS, just results. If you're ready to build an empire without sacrificing your family, health, or freedom, you're in the right place."
— Craig Ballantyne

Craig's Journey

From fitness coach to the world's most disciplined business coach.

2000

The Foundation

Launches first 7-figure business, Turbulence Training, which becomes a global powerhouse brand in the fitness industry.

2006

The Turning Point

Severe anxiety attacks sent me to the Emergency Room. That's when I knew things had to change and I started building systems for success.

2015

The Perfect Day Formula

Retired from the fitness industry and released my first best-selling book, The Perfect Day Formula — Recommended by Ed Mylett, Russell Brunson, and thousands of other entrepreneurs.

2018

Scaling the Method

As demand grew, Craig refined his coaching methodology and began working with 7-8 figure founders across industries. He developed the Ballantyne Method™ — a comprehensive system for productivity, profits, people, and personal habits.

2021

Family First

Married Michelle and moved to Mexico where we had our three children.

2025

Unstoppable Scaling

Moved back to Vancouver, published best-selling Dark Side of Discipline book, and is now focused on scaling businesses in the Unstoppable Mastermind.

Craig Ballantyne's Bestselling Books & Core Method Playbooks

Over 150,000 copies sold worldwide.

The Perfect Day Formula
Core Method Playbook

The Perfect Day Formula

How to Own the Day and Control Your Life. Win your mornings, reclaim control of your time, and stop waking up behind.

The Perfect Week Formula
Core Method Playbook

The Perfect Week Formula

A weekly operating system for high-level entrepreneurs who want structure, margin, and more time for what matters most.

Unstoppable
WSJ Bestseller

Unstoppable

How to Get Through Hell, Overcome Anxiety, and Dominate in Business and Life. The Wall Street Journal bestseller.

The Dark Side of Discipline
Latest Release

The Dark Side of Discipline

The honest look at what it really takes to operate at a high level without burning out your life or your values.

How It All Comes Together

The Perfect Day Formula, The Perfect Week Formula, Unstoppable, and The Dark Side of Discipline have helped over 150,000 readers take back control of their time and life.

The Ballantyne Method is where we bring all of that together and apply it directly to your business. It's the operating system we install with founders who are ready for disciplined growth.

Craig's Core Values

The principles that guide everything Craig teaches.

Discipline Over Motivation

Motivation fades. Discipline lasts. Craig teaches founders to build systems that work regardless of how they feel.

Family-First, Always

Success means nothing if you sacrifice your family. Craig's frameworks help you build wealth and freedom without losing what matters most.

Real Results, Not Hype

No get-rich-quick schemes. No empty promises. Just proven frameworks and accountability to get real results.

Craig By the Numbers

275+
Millionaire Entrepreneurs Created
150K+
Books Sold
$1B+
Client Revenue Generated
20+
Years of Coaching Experience

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Join over 275 founders who have transformed their businesses with the Ballantyne Method™.

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